COMPANY PROFILE
Focus on customer needs, and improve our life quality.
Wuhan Abrel is a kitchenware manufacturing enterprise integrating design, development, manufacturing and marketing. The company covers an area of 100,000 square meters, with an annual output of 15 million pots and pans, with 50 years of kitchen manufacturing history, as the first-line brand kitchen products strategic partner around international and domestic for nearly 20 years, gradually formed the world-class professional production lines of various products such as enamel cookware, stainless steel cookware, non-stick cookware, steel cookware, precision casting cookware, living kitchenware, etc. The company has 8 automatic drawing lines, 5 enamel production lines, 5 surface treatment production lines, 2 non-stick automatic production lines, 100 sets of automatic CNC equipment, 4 sets of 750kw intermediate frequency furnace, and 2 sets of 5700kva capacity power distribution equipment.
The company has 8 invention patents and 24 utility model patents.
We adheres to the quality principle of "exploration and innovation, develop based on the market, high-quality and high-efficient, serve customer with high diligent.” Make quality and innovation as the company’s most important concept, continuous originality and innovation to improve the quality for the health life of every family.
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10Covers an area of 100 thousand square meters
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8Obtained 8 major invention patents
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2424 utility model patents
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1500Annual output of 15 million pots
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wuhan factory
wuhan factory -
wuhan factory
wuhan factory -
wuhan factory
wuhan factory -
wuhan factory
wuhan factory
CORPORATE CULTURE
Create health cookware products for better life.
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CORPORATE CULTURE
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Enterprise tenet
take talent as the foundation, market-oriented, quality as the guarantee, service as the tenet, and brand to promote development
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Cultural concept
Responsibility, pragmatism, collaboration, innovation; people-oriented, honesty and professionalism, pursuit of excellence
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Business philosophy
Benefit depends on quality, quality depends on technology, technology depends on talents, and talent depends on education; pay attention to customer needs and improve the quality of life; continue to innovate and create kitchen health products to make life better
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Working principles
systematic thinking, teamwork, honest service, and common growth
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Corporate vision
Committed to creating a high-quality domestic brand in the kitchenware industry, exporting traditional Chinese food culture; bringing a comfortable, superior, and healthy life experience to every family
DEVELOPMENT HISTORY
Focus on customer needs, and improve our life quality.
Han's ironware was founded in the Qianlong period of the Qing Dynasty (about 260 years ago). The family only focused on doing one thing for generations, casting a really good pot. The ancestor of the five houses of Han's Xiaoyundou, Han Jiming, was a young man who learned to cast iron pots and founded the casting pot industry. He cast rice woks (huò) and soup pots, known as the Yundou wok furnace. It was called "Han's Ironware" by later generations.
Han's descendants developed and strengthened the Han's ironware in Cangnan County. Under the leadership of the inheritors, they inherit the production and management concepts left by the older generations, and inherit the essence of time-honored ironware. This allows the spirit and career of the Han Ironware to be inherited and promoted to a greater extent in the course of the years. "Han's Ironware" has been preserved and passed down from generation to generation.
After years of hard work and accumulation, Han's descendants determined to create a domestic brand and were optimistic about the development prospects of Wuhan's kitchenware industry in the future, so they created the Amberly kitchenware brand in 2017. On the basis of adhering to inheriting traditional crafts and cultures, Amboli uses an open mind to integrate the essence of modern civilization. Aiming at the current pot market, it improves the iron pot casting process and combines traditional manual forging technology and modern mechanical casting technology to create The Chinese original kitchenware brand in the new era has opened up a new era of development of Han's Ironware.
Wuhan Amboli Kitchenware Co., Ltd. has become a kitchen utensils manufacturer integrating design, research and development, manufacturing, and marketing. It has obtained 8 invention patents and 24 utility model patents. Companies adhering to the spirit of "integrity, professionalism, innovation, hard work", people-oriented, meticulously build enamel cookware, stainless steel cookware, non-stick cookware, steel cookware, precision casting cookware, living kitchen utensils and other products, focusing on the development and manufacturing of iron pots, and are committed to Yu creates a high-quality domestic brand in the kitchenware industry and exports Chinese traditional food culture.
BRAND STORY
Create health cookware products for better life.
Brand Positioning
The brand positioning is "inheritance of ingenuity, quality domestic products"; select high-quality iron substrates, follow traditional ancient methods, combined with modern mechanical technology, and continuously sublimate the casting pot technology: high-temperature smelting, stainless treatment, enamel glaze, composite sheet, etc. Innovative technology is produced; it can be marketed only after it has been tested by the high standards of the "modern quality management system" and the results of actual use. For a good-quality pot, choose Amboli, which can be described as the best product in the pot and a model of iron pot.
Brand legend
During the Qianlong period of the Qing Dynasty, about 260 years ago, Han Jiming, the ancestor of the five houses of Xiaoyundou of the Han family, learned the art of casting iron pots and founded the casting pot industry, casting rice woks (huò) and soup pots, known as the Yundou wok furnace The Han family was passed down from generation to generation, and the cast iron pot was called "Han's ironware" by later generations. Since the beginning of his business, Mr. Han Jiming has devoted himself to the craftsmanship of pot casting. He is an honest man and is trusted by the majority of neighborhoods. The exquisite cast iron skills have played an important role in the improvement of iron pot technology. The so-called details see the true chapter, and its craftsmanship fully reflects the essence of Chinese traditional culture of "craftsman spirit", that is, "a life is only one thing". The resulting pot is simple, elegant, durable, and praised by future generations.
Brand heritage
Han’s descendants established the Abrel kitchenware brand in Wuhan. On the basis of persisting in inheriting traditional crafts and culture, they used an open mind to integrate the essence of modern civilization. Aiming at the current pot market, they improved the iron pot casting process and used the traditional manual forging process. Combining with modern mechanical casting technology, it creates an original Chinese kitchenware brand in the new era, opening a new era of development of Han's ironware.
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